RESEARCHSoon
Jul 24, 2026 · 4 min read
What 10,000 public profiles told us about the best time to post
We analysed posting cadence across niches. The winner is not the morning slot everyone recommends.
Blog
Notes on watching smarter
Data-backed guides on engagement rate, posting cadence and competitor research — no fluff, no growth-hack myths.
GUIDE
Aug 2, 2026 · 6 min read
How engagement rate is actually calculated — and why yours looks low
Likes-to-followers, reach-based ER and why the same profile scores differently across tools.
TIPSSoon
Jul 11, 2026 · 5 min read
Watching competitors without leaving a trace: an SMM checklist
A weekly routine for monitoring rival accounts — stories, highlights and post dynamics in 15 minutes.
RESEARCHSoon
Jun 28, 2026 · 5 min read
Reels vs carousels vs photos: what the numbers say in 2026
Format-level engagement from 4M public posts — and when a carousel still beats a reel.
TIPSSoon
Jun 15, 2026 · 3 min read
Follower growth is a vanity metric. Here’s what to track instead
Three ratios that predict account health better than any follower count.
PRODUCTSoon
Jun 3, 2026 · 2 min read
New in ERGauge: posting-activity heatmap and format mix
Two new analytics widgets are live for every public profile — here’s how to read them.